I enjoy designing patterns - they're fun and visually appealing. I keep files of them and use bits and pieces throughout other designs. Most of these (with the exception of the geometrical patterns) are hand drawn, scanned and then colored and manipulated in Illustrator.
I created this infographic for one of my clients in Real Estate. She had a very unique house to sell and wanted to create a large direct mail piece and use the graphic online as well. This was one of my favorite projects. The color scheme is derived from the actual colors of the house, a beautiful victorian mansion in Louisville, Kentucky.
The idea for this campaign was to create fun and colorful creative pieces to promote the Keeneland Style Sweepstakes. Promotional pieces were displayed all over Fayette Mall and Keeneland Style tags were displayed on select pieces of clothing. The overall campaign was highly successful and will be promoted again in the Fall.
Real Food Advocate
I created a health food blog as a hobby. I built the website in Wordpress. I also created the brand identity, logo, and graphic elements for social media accounts including Facebook, Twitter, Pinterest and Instagram. I also do all writing and photography for the blog. It's been a fun hobby, and I enjoy designing and maintaining the website as much as I enjoy the cooking and creating recipes.
I've done various website designs, both for my company and freelance clients. I've done websites using a CMS. I've also done them from "scratch" using HTML and CSS.
College Ambassador logo/identity
The first piece was just something I created for fun. The others are designs I've done recently for the Keeneland Gift Shop. They have trunk shows almost every day during the race meets, so I always have fun designing signs for the grounds and promotional materials for social media. I also took all photos shown here.
I do a lot of html emails as part of my job. I've built templates for Exact Target and Mail Chimp primarily.
Hot List logo
Keeneland Select is Keeneland's premier ADW (Advanced Deposit Wagering), or online wagering site. I do a lot of banner ads, logos, HTML email templates and promotional pieces as well as some web design work for them.
Sponsor Recap Books
Twice a year, Keeneland has a race meet - once in April, and once in October. Several races have corporate sponsors. After the races end, it is my job to put together a visually appealing recap book for each sponsor. Each book is around 30 pages. I normally do around 6 books for the Spring meet and around 11 for the Fall. I've included examples of the Toyota recap book to give an idea of my design. (This book is still in progress - other pages will be posted soon! Email me if you'd like to see more right away.)
This is a print ad designed to go in a sporting magazine. I kept the design light so the focus would be on the painting.